Why You Should Never Buy Anything From Spam Email

If you use the internet, you’ve undoubtedly heard of Spamming. But do you actually know its true definition? Many people don’t, they just recognize the fact that it’s annoying and potentially bad. Well, what spam indexing actually is stems from web pages that are created so that a particular website’s ranking in search engine results increases. These web pages can be nothing more than garbage and phrases stuffed into the coding that will appear as legitimate information sources when someone performs a keyword search. Shameful, but true.

Now, a take-off from spam-dexing as they call it, is the practice of spam emailing. It is a method of sending multiple, duplicate emails out in massive amounts to numerous and unfortunate recipients. How do they reach your inbox? How do they even get your email address in the first place? From you clicking on some of the spam-dexed websites as described above, and then the next thing you know, spam is being sent to you through an automated system that tracks and follows visitors from those spam-dexed sites.

Email spam usually consists of advertisements for some wonderful product or the other and are just one of those little, everyday annoyances that can be easily ignored and deleted. However, some people actually read them and worse yet, take action on them. This is not a good idea, especially if the ad is for some far-out or ‘too good to be true’ product or service from a company that you’ve never heard of.

Email spammers will use fake names and provide you with false contact information to sell you phony products. If you send them your money, you can be sure that not only will you never receive what you ordered and paid for, but that you will also never hear from them again either.

Astonishingly enough, 55 billion spam emails are sent out – worldwide – every single day. The countries that are responsible for sending out the most spam emails are the United States, Japan, Russia, China and Canada. And China is actually ranked the highest for the origination of spam emails, hosting almost 75% of all spam-dexed websites. But sadly, there just doesn’t seem to be any solution on the horizon for this ever-increasing problem.

And although legitimate spam emails (those selling real products or services, sent to you from real companies) do exist and are legal, an abundant number are not. The United States Congress has set requirements for the spammers that they must comply to in order to remain lawful. Still, there are plenty of illegal spammers out there who could care less about rules and regulations and moreover your financial well-being. And they show no sign of slowing down their activity either. So do yourself a favor and avoid purchasing items sent to you via spam emails. You work hard for your money and you deserve respect and authenticity from the people you spend it with – don’t let some shameless person take it from you.

Mark Foley’s Treatment Stirs Debate in Congress, Logic Optional

Initiating an emergency protocol today, the House of Representatives enacted a policy whereby all suspected pedophiles in Congress will enter themselves into rehab for alcoholism. House Democratic leader Nancy Pelosi commented, “Mark Foley has set a good example to all pedophiles today when he essentially admitted he had an alcohol problem. We hope that with some follow-up Alcoholics Anonymous meetings, Representative Foley won’t want to have sex with boys anymore.”

A spokesman for the FBI had his doubts. “It’s a little early in the investigation, but we haven’t found any beer cans or wine bottles in Foley’s home; however, we did find emails addressed to Jack Daniels, a former page.”

Foley is best known for introducing laws to safeguard children from sexual predators. Many Senate Democrats are accusing Foley of a political stunt. Massachusetts Senator John Kerry suggested, “It’s very simple. He wasn’t happy with the law he created — he thought it had too many loopholes and lacked enforcement. Representative Foley didn’t want to go through the work of drafting a new bill; he wanted to make a point. It really makes me sick that President Bush and Vice President Cheney are still in the White House, and now… now this disgusting act by an elected official.”

The new protocol will help prevent any laws being broken by people who create them. A chief incentive of the plan will set forth a large paddle, which will spank future violators. The paddle will be made out of wood — possibly oak — and there will be a heart painted in the center. If a Republican breaks a law, a senior Democrat will get to spank the offender, and vice versa.

Halliburton has already been contracted to construct the paddle. Immediately after the paddle is built, every member of Congress will be required to submit to a preliminary spanking. The spanking will be used to detect potential sex offenders. If enjoyment is observed by the majority of either House, there will be a demand for accountability and an investigation by the opposite party. All pedophiles will be treated for alcohol abuse, and all alcoholics will be treated for pedophilia.

Wall Street’s 777 Drop – What Does it Mean?

This morning I gave an interview for a Dallas morning radio show. The two hosts had great questions about the significance of Monday’s closing number on Wall Street.

Let’s look at Monday’s date, September 29, 2008 and the number for the big drop – 777.

I suspected there would be deep division in the House of Representatives on Monday – after all it was September 29th, an 11 Day. This division was transcended party lines.

Just as interesting is the 777.68 drop on Wall Street. The fact that it happened yesterday, the 29th, is just one of many clues.

29/11 is a master number and signifies mastering all challenges by turning them into a positive. The key for this number is to cultivate optimism rather than blame. Yesterday the blame game was running strong on Capitol Hill.

Optimism is the one miraculous healer for the number 29. Accepting full responsibility for all challenges is the surest way to turn ‘bad luck’ into an infinite streak of fortunate events.

Walk through that 11 gateway with a positive frame of mind and you can master the challenges of this number. Notice the two 1s even look like two pylons signifying a gateway. This is a clue about numbers in general. The image of each number is significant as well.

As for how the 29th of September ties into the ‘big crash’ of the 20th century – notice the Great Depression was preceded by a day which is referred to as the ’29 Crash because it took place at the end of 1929.

Now let’s look at the number being used to reference yesterday’s big drop – 777.

A multitude of 7s always indicates a deep spiritual experience. In this case, Americans spoke up and their Representatives listened. Most people want a natural progression of events not a bailout of banks and the people who run them. The 777 signified an optimism about Main Street’s ability to weather the storm without handouts to bankers.

There’s another message here as well. The bail-out package is 700 billion – which adds up to 7. On September 29 stocks plunged 7 percent. All these 7s tie into our upcoming election. November 4, 2008 is a 16/7 Day. So the dramatic meaning of the 16/7 is starting to be felt now.

Notice that 777 totals 21/3 – 21 symbolizes victory after a long struggle. And 3 is the number of self-expression. Monday was also a 30/3 Universal Day. So two 3s were in play. Americans definitely spoke up leading into yesterday’s big vote. Without the slew of phone calls and emails preceding the vote it could have gone the other way.

Of course the general hysteria in Washington and New York also ties into the number 3 as well.

There’s one more number to pay attention to – 777.68

First, look at the decimal 68. It reduces to 14/5 – the Media Number. Yesterday the media was definitely in a frenzy. And when you add all the digits in 777.68, there’s another clue. The total come to 35/8.

4 and 8 are considered the numbers of ‘fate and destiny.’

Here’s the underlying message. 35/8 indicates that there is too much listening of other people’s advice. Keep on track by paying attention to gut feelings – your intuition. Don’t fall for the fear tactics emanating from Wall Street and Washington right now. Otherwise the fateful 35/8 warns of disappointment in your goals.

35 also carries another message. Put aside some of your assets. This will stabilize your income. Invest in your own future.

As you can see, numbers messages are everywhere.

When it comes to your own messages there is one number you have total control over. It is the number your current name adds up to. This important vibration activates your whole blueprint. So make sure the name you use adds up to a fortunate number.

A fortunate current name is a positive investment in your future.

How to Get Your Email Newsletter Read

Every morning I get a great workout. Of course, it is only my index finger that is receiving the benefits of that workout – deleting spam and unwanted emails from my inbox. Just like you, each morning I am deluged with dozens of unsolicited emails.

Of course, in my opinion, I think that society makes more out of spam than it needs to. It takes all of a minute or so to delete those unwanted spam emails. Before the Internet, we all received “spam” in our mailboxes at home. But Congress doesn’t seem as concerned about that. To me, it’s easier to press delete a few times than it is to clutter my garbage cans and our landfills with junk mail. But that’s another article for another day.

In reality, many people today find unsolicited emails extremely irksome. And because of that, your legitimate email marketing is going to be scrutinized and given only a second or two before it is trashed or opened. This article is designed to help you create an email, whether a newsletter, promotion, or just a marketing message, that has a better chance of being read, than being dead.

We’ve been bombarded with so much Spam, that most of it is easy to spot with just a glance at the subject. “Impress your wife” = Spam. “Mortgage rates at all time low” = Spam. “Viagra by the truckload” = Spam. Those are the easy ones.

But your email communications aren’t spam. If the email marketing or newsletter is done right, it contains targeted, quality content that is useful to the recipients. The problem is, they won’t know that your email is not spam until they open it up and read it. And as ridiculous as it may seem, when it comes to email communications, you are usually guilty before proven innocent. In order for your prospects to read your valuable content, you have one or two seconds to scream, “Wait!!! Don’t delete me! I have something great to say! I’m not Sp…..”

DELETE.

Email spam is defined as any email that is not requested. In this literal sense of the definition, 99% of all emails are spam. Think about it. How many times do you call your boss just to give her a head’s up that you will be sending an email. Spammers have taken one of the best means of marketing ever created and turned it into a tool which many are afraid to touch. And likewise the spam-fearers have over-reacted. The result is an email that must past several tests before it dodges the delete key, gets opened and read. The following tests will help more of your emails get the response they deserve.

1. Avoid Spam-Alert Words

You know the big ones, like, er, um, “big ones”. And “free”, “offer”, “special”, “limited time”. You see any of these words in the subject, and your spam sensor is alerted and your finger is poised to delete.

Those are the obvious ones. To combat this, I’ve read a few articles that suggest using synonyms and close alternatives to these words. Will this work? Yes and no. Yes, you may be able to circumvent the “Spam-blockers” that your recipients may have. But, even if it those words escape the spam-blockers, human eyes are even tougher. They’ll see the words “No cost” as the same as “free” and immediately throw up a red flag. Delete.

Don’t try to beat the system with similar words. You need your customer to trust that your email communication has nothing to do with spam. To do that, your subject should be void of any words that are similar to spam words.

2. Avoid Using the Recipient’s Name in the Subject

Four years ago, the latest trend in email marketing was to use your recipient’s name in the subject line. Such as, “Don’t be the last one to get one of these, Warren.” Four years ago, Warren may have gotten excited about seeing his name in print, and he may have assumed that the email must be important if they knew his name.

Not the case today. If he saw his name in the subject line today, Warren would see it as common trickery that many Spammers partake in. He quickly presses Delete before going to floss (Warren has always taken great care of his teeth)
If you did want to use their name, and the customer did opt-in to your newsletter, then use their name sparingly in the body of the email. But using it their name in the subject throws up another red flag.

3. No punctuation, Excessive capitalization, Symbols, etc.

Again, if it looks too good to be true, it probably is, and will be deleted. Certainly you are excited about your promotion or articles, and that should shine through in the body copy of the email. The better the offer is, the more important it is to make sure you do not go overboard in the subject. Remember that among the least effective email campaigns are the ones that state that the recipient is already a winner. Delete.

4. First Things First.

I constantly see email newsletters that mention an article or promotion in the subject. Yet after scanning the entire newsletter, I either find the article hanging out near the bottom, or I can’t find it at all.

The subject isn’t just an attention-getter, it needs to flow seamlessly into the newsletter. If your subject mentions a new way to lose weight, that article needs to be front and center when the recipient opens the newsletter. If it’s not there, most recipients won’t hunt for it. Rather they’ll consider it a ploy to get them to open the newsletter – Delete.

Think about how Old Navy conducts their “Item of the Week” promotion. They advertise a clothing item at a reduced price. So when you walk into the store, the promoted clothing item is the first thing you see – you can’t miss it. Make sure that your first priority promotion or article is the first thing your recipient sees.

5. Targeted Subject

Let your recipients know immediately that the newsletter was meant for their eyes. Not by using their name, but by featuring their industry or interest in the subject line.

As an example, I get several email newsletters and articles each day, most of which are related to marketing, design or business. If I see a newsletter with the word marketing in the subject, I’m either reading it right then, or saving it to read later. On the other side of the coin, if I get a marketing-type newsletter that mentions nothing about marketing, I may or may not open it.

Remember, you’ve got only a couple of seconds to make your case and get your recipient to open the newsletter. Make sure that your newsletter centers around their interests and you’ve won half the battle. Of course, if you don’t know what your prospects’ industries or interests are, you might be doomed from the start.

6. Who is it From

After the subject, the next thing your recipient will usually look at to determine if they will open it is who sent the email. The worst choice is to use an email address that is gibberish or doesn’t go directly to a human.

The best results will be if your email is sent from a person at your company, i.e. [email protected]. This way it looks less like a form email and it also makes your email communications more personal.

7. Email content

The final tip that gives your email the best odds at being read has to do with the content itself. Always give your recipients an option of HTML or text and make sure that you send it to them in the format that they request. This may have less to do with the speed of their computer and more to do with their own preference.

Also include an opt-out option in the email and put them both at the top and bottom of the email. The recipient needs to know that they are reading this under their own volition and they can stop receiving the email communications if they wish.

With these tips, you’ll give your email the best chance at being read.