Shakespeare in the Realm of Email Marketing

Email marketing, like all marketing processes, is about persuasion.

Maybe you don’t have a product you’re selling. Maybe you’re selling a way of life. Maybe you’re selling a concept, like living ‘greener’ or doing more with less, or promoting your favorite political candidate. Whatever your email message is, if you’re in email marketing and communicating, your goal is to persuade.

The art of persuasion is as old as mankind itself…or at least as old as its stories. If you go back through time, and review the stories of persuasion, you will find that they have not changed…since the beginning.

You will find the same three elements of persuasion…used over and over. They are the same three elements that are as necessary for success in your email marketing campaign as they have been since Aristotle first defined rhetoric. Google Shakespeare’s Julias Caesar and you will find, in the speeches of Brutus and Marc Anthony, how the art of persuasion works.

In their speeches following the assassination of Julius Caesar, both Brutus and Marc Anthony first establish their credibility and build a bond with the audience. Each then stirs the emotion of the crowd and finally moves them toward the conclusion they wish the audience to reach. While both ask the audience to reach a different conclusion, they both use the elements of persuasion.

In your email marketing efforts, regardless of your end goal, verify that you have these three elements in place:

  1. Establish credibility…what Aristotle called ethos. Before consideration for taking action, your prospects must trust you. They must feel comfortable and in control. All of your communication must link together, in a step-by-step method, to guide your prospect through the process. Allow prospects to seek more information, through webpage links if they are not ready to buy…or make a decision. Let the information contain the following elements.
  2. Arouse emotion toward action…what Aristotle called pathos…the motivating factor. Demonstrate, with emotional language, the benefits that are available. “Do you want your children to grow up without the opportunity to find freedom in choosing their own path? Do you want them to grow up without freedom of choice…or do you want them to have the same opportunities to find health, wealth, and happiness that you have enjoyed?”
  3. Establish reasons and arguments to create action. This is what Aristotle called logos or the marshaling of reasons. “I love my freedom to choose. I know you do, too. By electing Bob Jones to Congress this session, we can ensure our rights and privileges will remain intact for our children…and our children’s children…to enjoy. Please pledge your support for freedom by casting your vote for Bob Jones next Tuesday.”

Your target market has given you permission to talk to them via emails for a reason. They believe you speak the same language as they do. They have determined you are credible.

Your emails must reinforce this credibility by speaking their language. Your emails must anticipate the questions your prospects may have, establish an emotional connection that reinforces their decision to trust you without distracting them from the persuasion process.

Your emails must then move your prospect to a final decision step, and then ensure that step is solid… solidly easy to navigate to the final conclusion…whatever conclusion it is that you wish them to reach.

How to Find Email Address Free

Simply imagine that there is now an email mechanism that enables you to search for email addresses of folks all over the world and at no cost at all. Those who thought that the internet world would simply stagnate; with this information they are in for a rude shock. By running a reverse lookup you can very quickly find the owner of the address you are searching for or even get your Member of Parliament or congress for a chart about what you think about the new legislation! Again, all this at no cost at all; sounds like those very suspicious deals because of its appealing spirit but not so.

Suspicions may arise when to find email address free is mentioned because the reliability of the exercise in the past was in question. But all that is an issue of the past as the technical know how has improved making the whole exercise both realistic and fun, and reliable too. Who wouldn’t want a means to search for the long lost friend who somehow disappeared but because of those past memorable experiences you just cannot let go. It is because of the need to reconnect with friends that it is now possible to find the email addresses in fact in record speed and free of cost that you will be so surprised.

The numbers of resources available to make possible the email searches are sufficient and strong. Even when the hard and complex searches present themselves, the complex email address searches or the brand new addresses that are often difficult to locate, the premium email search databases will make the hard effort seem simple. In the process of address search, two means are commonly used depending on the specifics you already have and what you are actually looking for. The two means are; forward email search and the second is the reverse email search. Let us get the difference of the two searches to help you get how easy it is to catch on to easy email searching.

Forward email search

This kind of search is also understood as an email directory search or email lookup; this simply means that you can press an individual’s first, partial or last name and be able to locate the person’s email address or a full list if the name has multiple users. The current forward email search is an upgraded search devoid of the unreliability of the past.

Reverse email search

To find email address free, you may use the reverse email search method where you already are in possession of the friend’s email address but you are unaware of the sender. The email address will therefore be keyed in and name and other particulars will come to the screen. This is the reverse of the forward email search and is therefore also called reverse lookup.

Both these methods close all the loopholes that existed that made it difficult to search for a long lost friend. As it is, the complexities are a thing of the past and free email searches can now be done successfully.

Beware of Last Second IRS Scams

The day most taxpayers fear like no other is almost upon us. Yes, I’m talking about April 15, the deadline for filing your individual income tax return. As the day approaches, the stress level for most individuals goes through the roof. Scam artists see this as an opportunity.

There are criminals and then there are bold criminals. When it comes to the Internet, most criminals stick to basic things like trying to trick you into revealing your credit card numbers. Those who are really consider sophisticated might copy a well-known site and try to trick you into shopping on it. And then there are the really bold criminals. These are the individuals that will go out and pretend that they are somebody that nobody really wants to get caught messing with. For instance, there are criminals that now pretend they are the IRS in an effort to scare you and me into releasing sensitive information.

Let’s make something very clear from the outset. The IRS will not contact you by e-mail. If you get an e-mail from somebody pretending to be the IRS, red lights should be flashing in you mind. Bells should be going off. Horns should be sounding! To be honest, you should be able to tell that the e-mail you received is fraudulent purely based on the grammar and language being used. Although the IRS has been criticized for many things, there are a few people who believe that the agents of the IRS type in broken English. If you receive an e-mail from the IRS, just disregarded it! It is a SCAM!

A secondary scam that is occurring is one in which people are being promised excessive refunds on their tax returns. The scam usually comes in the form of a promise of a stimulus check from the recent tax legislation initiated by President Obama. Unlike the tax refund offered under President Bush, the legislation passed recently by Congress does not include a refund check to taxpayers. Instead, the amount of taxes taken out of your paycheck has been reduced. Put simply, there is no stimulus check coming. You should have seen an increase in the amount of your take-home money from your paycheck starting in April. As a result, any programs or claims regarding stimulus checks are simply false. Don’t fall for them!

The tax deadline for April 15 can cause people to be stressed out and rush to get things done. You don’t need to be this way. You can get an automatic six month extension to file your tax return by filing Form 4868. You have to pay any taxes due, but even that can be done with a credit card. Well, assuming you still have a credit card given the banking mess! Regardless, the world is not going to end if you don’t meet the April 15 deadline. Just make sure you don’t fall for any of the scams that are being published across the Internet. That will really make your life miserable.

Unsolicited Commercial Email, SPAM and the FTC

Most recently the Federal Trade Commission has put forth their requests for further budget funding for fiscal year 2007 and in this report to Congress for more taxpayer’s monies the FTC cited their efforts to curb SPAM. Yet many critics of the agency who have called it everything from incompetent to the Blob of Bureaucracy believe that the FTC has done little since the CAN SPAM Act to enforce this unsolicited commercial email. Here is what the FTC told the US Congress:


“Experts have estimated that spam (unsolicited commercial email) costs businesses between $10 billion and $87 billion annually. Additionally, consumers spend countless hours each year dealing with spam. The CAN SPAM Act provides the FTC with tools to address this issue.”

Perhaps they have the tools to address the issue, yet SPAM has increased not decreased under their watch. Additionally the FTC cites another piece of information:

“In April 2005, the FTC and the California Attorney General brought an action to halt an operation that sent millions of illegal spam messages touting mortgage loans and other products and services. The FTC’s Adult Labeling Rule and the CAN.SPAM Act require commercial e-mailers of sexually-explicit material to use the phrase SEXUALLY EXPLICIT:” in the subject line of the e-mail message and to ensure that the initial viewable area of the message does not contain graphic sexual images.”

If in fact the State of California can take care of this, why are we doubling up and paying the FTC to work on it too? This duplication has to be costing the US Taxpayers millions of dollars, is it not? Meanwhile the FTC’s report goes on to state:

“In 2005, the FTC filed suit against a network of individuals and corporations that used spam to sell access to online pornography, and charged seven companies with violating the labeling requirements of the Rule and the Act. The spammers paid $691 000 to settle the charges and agreed to injunctive relief.”

But one case is not sufficient at all. There are thousands of spammers out there and this one case is not even a drop in the bucket, surely the agency with all this power and weight and self-aggrandizement can do better than this? Yet the FTC always falls back to the more safe position when asking for money from Congress and stated:

“The FTC also continued to work on the rulemaking and reporting requirements mandated by the CAN-SPAM Act. In June 2005, the FTC issued a report to Congress on the use of subject line labeling for commercial email as a means to reduce spam, concluding that such labeling would not be an effective way to curb spam. December 2005, the FTC issued a report to Congress on the effectiveness and enforcement of the CAN.SPAM Act. That report concluded that, while the Act has helped to deliver some improvements, passage of the U.S. SAFE WEB Act, continued education efforts, and improvements in anti-spam technology also are needed.”

And there you have it folks rather than telling the US Congress that the FTC is incompetent they tell them they need more of our money to finish a job that they are failing at. Meanwhile we have Yahoo and AOL planning their own way to make money sending us SPAM and the FTC is going to do nothing about it. Consider the this in 2006.